- 1 Step 1: Make your newsletter a valuable product
- 2 Step 2: Promote your newsletter like a product
- 3 Step 3: Create lead magnets
- 4 Step 4: Present the benefits of joining your email list
- 5 Step 5: Create a landing page for your newsletter
- 6 Step 6: Ad subscription form to your website or blog
- 7 Step 7: Create a survey for website and blog visitors.
- 8 Step 8: Run a webinar for your targeted audience.
- 9 Step 9: Create a building funnel
Email listing buildings are the foundation of effective email marketing.
Here are the 9 steps to follow in order to build a solid email list and make the most of your email marketing in 2022.
Threat your newsletter like a product and communicate the benefits of using it. When you provide value for your contacts, you see higher conversion and engagement rates.
Promote it on the following
- Promote your newsletter in online conferences and events.
- On your blog
- On your Podcast
- On social media pages and groups
- Promote on partnerships
- PPC Campaign
- Tools and software
Step 3: Create lead magnets
What is a lead magnet? A lead magnet is something valuable for your target audience that you offer in exchange for contact information. The goal of the lead magnet is to incentivize subscriptions and maximize the number of targeted leads captured via a web form.
Lead magnet example:
Step 4: Present the benefits of joining your email list
Go beyond the > sign up to our newsletter > by simply providing a few reasons to do so.
Come up with a different incentive, like a loyalty program, discount, exclusive merch, or contest and test which one proves to be more effective.
A landing page is also known as a “lead captured page” or a “squeeze page”, is a single web page designed to build a contact list.
Step 6: Ad subscription form to your website or blog
A web form or a signup form is an HTML form that is installed on a website or blog to enable visitors
There are different kinds of forms to choose from, e.g., a subscription form, download box, scroll form, fixed bar, lightbox or an exit popup.
Step 7: Create a survey for website and blog visitors.
Your website visitors and blog readers already expressed interest in your product and content.
Use a survey to jump in and invite people who enjoy your content to subscribe for more.
Step 8: Run a webinar for your targeted audience.
So the idea is simple – you offer valuable information for everyone who signs up for your contact list.
Carefully planned webinar content will certainly attract your target audience. You can promote your webinar via social media or order online marketing channels to maximize outreach.
Step 9: Create a building funnel
They are 2 kinds of list building funnels.
Lead magnet funnel
With a lead magnet funnel, you can host your lead magnets, set up landing pages, create autoresponders and promote them on Facebook ads.
Standard opt-in funnel
These list building funnels can help you to set up a full lead generation campaign, even if you don’t have a downloadable opt-in incentive.
Use them to promote your newsletter, an email course, a monetary incentive, or a resource vault.
If you’ve ever wanted to combine email, webinars, video email and landing pages to juice-up the flow of your sales funnel, you owe it to yourself to check it out. Here’s a link to the details — no opt-in required.